Drinking. It’s a virtual rite of passage for young men and such an ingrained part of our culture that its related societal ills are casually disregarded. So it should come as no surprise that business entities interested in increasing the sales of alcoholic beverages take full advantage of this fact. William Grant & Sons does this better than most with their latest website hawking a new (cheap) whiskey, The Knot, obviously geared toward young men and idiots.
I’ll have to hand it to their marketing department, this website is pretty cool. It has everything from a guide to manly drinking to a foul mouthed virtual drinking buddy. There is no doubt that when I was an oft inebriated teen this site would have made a great impact on me. Now I just find it mildly entertaining on a superficial level, but rather disturbing when I think about the young men who take this sort of drivel to heart.
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