Those of you familiar with industry trade shows know that many people who attend these events often tend to overindulge in the alcoholic beverage department. I guess it’s being away from the spouse and kids, the novelty of travel, or the fact that most expenses are on the company tab that is the catalyst for the behavior. So while attending an event this week in Phoenix I ran across a company that was giving away a rather fitting trinket to potential customers considering the environment, a breathalyzer.
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