How to Drink Like a Man

Drinking. It’s a virtual rite of passage for young men and such an ingrained part of our culture that its related societal ills are casually disregarded. So it should come as no surprise that business entities interested in increasing the sales of alcoholic beverages take full advantage of this fact. William Grant & Sons does this better than most with their latest website hawking a new (cheap) whiskey, The Knot, obviously geared toward young men and idiots.

I’ll have to hand it to their marketing department, this website is pretty cool. It has everything from a guide to manly drinking to a foul mouthed virtual drinking buddy. There is no doubt that when I was an oft inebriated teen this site would have made a great impact on me. Now I just find it mildly entertaining on a superficial level, but rather disturbing when I think about the young men who take this sort of drivel to heart.

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Even alcoholics with a significant amount of time recovery fall prey to this “manly” line of thinking, as if there was some mystique to blowing a day’s wages at a smoky bar and stumbling home. But as alcoholics we should know better, know that no external substance will make us more of a man just as possessions and people cannot truly make us happy. One of the biggest lessons I learned in recovery was that self worth and confidence are produced from my actions and that the feelings I once tried to find in a bottle are so much more satisfying when generated from within.

You want to learn how to drink like a man? Put down the whiskey and have a cup of coffee with your wife or share a coke with your son at the game. That’s how a real man drinks.